Over the years, Michelob Ultra has expanded its product line, introducing variations like Pure Gold (an organic beer in 2018), Infusions, Amber Max, and even a hard seltzer in 2021.

For Anheuser-Busch, the world's biggest beer brewer, that's a big problem and opportunity. Which is why, when the brand launched Michelob ULTRA's hard seltzer, we tackled consumers' biggest complaint ...