Over the years, Michelob Ultra has expanded its product line, introducing variations like Pure Gold (an organic beer in 2018), Infusions, Amber Max, and even a hard seltzer in 2021.

Morgan Hines, USA TODAY March 2, 2021 at 12:45 PM ...

In one of Michelob’s Super Bowl spots, crafted with veteran agency Wieden + Kennedy, viewers see professional golfer Rickie Fowler, former NFL star Tony Romo and soccer great Alex Morgan on the ...

Michelob Ultra worked with Disney’s ESPN in 2022 on “McEnroe vs McEnroe,” which featured tennis legend John McEnroe playing matches against AI-generated versions of himself from earlier in ...