Michelob Ultra’s low-carb, low-calorie position is resonating with younger adults and leading to sales growth, while sales of rivals such as Modelo Especial and Bud Light are falling.

ABOUT MICHELOB ULTRA Introduced in 2002, Michelob ULTRA is the No. 1 fastest growing beer in the industry*.With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior ...

Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years,” Jennifer Hauke, founder of Draftline Technologies, told FOX Business.

Michelob Ultra Zero. The beer will be called Michelob Ultra Zero, as revealed in a press release. And when it comes out next year, it won’t just be new but actually different to your average NA brew.

Michelob Ultra Zero is the newest Anheuser-Busch non-alcoholic beer brand. Available in January 2025, balanced lifestyle food and beverage enthusiasts are excited for that first sip.

Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years," Jennifer Hauke, founder of Draftline Technologies, told FOX Business.

Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years," Jennifer Hauke, founder of Draftline Technologies, told FOX Business.

ABOUT MICHELOB ULTRA. Introduced in 2002, Michelob ULTRA is the No. 1 fastest growing beer in the industry*. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior ...