Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years,” Jennifer Hauke, founder of Draftline Technologies, told FOX Business.

Michelob Ultra also released special-edition packaging featuring the Team USA logo and the American flag, in a nod to its patriotic passion. For Bud Light, its marketing efforts pivoted to win ...