Michelob Ultra Zero is the newest Anheuser-Busch non-alcoholic beer brand. Available in January 2025, balanced lifestyle food and beverage enthusiasts are excited for that first sip.

Michelob ULTRA Super Bowl teaser. Courtesy Michelob ULTRA “Come to play or be played,” a message reads across the screen, as a mysterious arm grabs her paddle and an unseen man bounces a ball.

Michelob Ultra also released special-edition packaging featuring the Team USA logo and the American flag, in a nod to its patriotic passion. For Bud Light, its marketing efforts pivoted to win ...