Michelob Ultra has risen to the No. 2 spot in market share in the U.S. beer market. Photo: Yuki Iwamura/Bloomberg News Beer is having a bad year.

“Michelob Ultra has been on a path to surpass Bud Light as the no. 1 brand on draft in total taps for a number of years,” Jennifer Hauke, founder of Draftlines, told CNN.

From Michelob ULTRA & Anheuser-Busch: The program builds on the brand's legacy of curating once-in-a-lifetime insider experiences for fans through Michelob ULTRA's Superior Access – in ...

FIFA Club World Cup among Michelob Ultra's US soccer goals after last year's Copa América and heading into next year's North American World Cup, with the Anheuser-Busch InBev brand looking to ...

Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years,” Jennifer Hauke, founder of Draftline Technologies, told FOX Business.

Willem Dafoe and Catherine O’Hara Are Pickleball Hustlers in Michelob Ultra’s Super Bowl Ad The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it ...

Michelob ULTRA Super Bowl teaser. Courtesy Michelob ULTRA “Come to play or be played,” a message reads across the screen, as a mysterious arm grabs her paddle and an unseen man bounces a ball.

Michelob ULTRA is offering fans the chance to win a limited-edition NBA Championship bottle. The bottle was created in collaboration with Victor Solomon, the designer behind many of the league’s ...

The beverage giant says that it will have three minutes of national ads and 45 seconds of regional ads, touting Michelob Ultra, Busch Light, Budweiser, Bud Light and Stella Artois.

Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years," Jennifer Hauke, founder of Draftline Technologies, told FOX Business.

Michelob Ultra, which is among the slate of brands under the Anheuser-Busch InBev umbrella, has the largest share of U.S. draft lines, according to data from Draftlines Technologies.