The famed athlete is teaming up with Michelob ULTRA to allow bar-goers across the United States to enjoy a free Michelob ULTRA this Saturday Nicholas Rice is a Senior Editor for PEOPLE Magazine.

If fans of Michelob ULTRA were heated by the commercial ... others doubted the legitimacy of the beer used. Another said: "You know that's not real beer, right?" emphasizing that low-alcos ...

But no alcohol or low alcohol beer sales continued to be a low-volume, high-growth sector for the industry. Michelob ULTRA, for instance, moved past Bud Light earlier this month to No. 2 in U.S ...

Each participant will receive a post-workout Michelob ULTRA beer. Reserve your spot by registering through the links below. Guests must be 21+ to participate. Participants will receive an email 72 ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Michelob Ultra is the second-highest selling beer by dollars in the U.S. after Bud Light, according to data from research firm IRI. More details: The Michelob Ultra cans were manufactured at ...