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Michelob Ultra’s low-carb, low-calorie position is resonating with younger adults and leading to sales growth, while sales of rivals such as Modelo Especial and Bud Light are falling.
It’s the end of an era for Bud Light as the beleaguered brand is no longer the biggest beer on tap at US bars.
There is a new champion of tap beer, and it is still within the Anheuser-Busch InBev family. Michelob Ultra, which is among the slate of brands under the Anheuser-Busch InBev umbrella, has the ...
America's top domestic beer brand taps into the NA trend. Can Michelob Ultra Zero become one of the most popular beers in America?
Tariffs on aluminium should not have a major impact on the U.S. prices of beers like Budweiser and Michelob Ultra in 2025, but could at a later date, Anheuser-Busch InBev CEO Michel Doukeris said ...
According to data collected by CNN Business from Draftlines Technologies, Michelob Ultra, another Anheuser-Busch InBev beer, has overtaken Bud Light to become the most popular beer on tap at bars.
Michelob Ultra rose the ranks to become the second highest-selling beer by dollar sales last week, as Bud Light declined to No. 3, according to Beer Marketer's Insights.
Recent Nielsen data covering retail sales of beer over the last 12 weeks has indicated that Bud Light is third in the U.S. in sales, behind Constellation Brands' (STZ) Modelo and Michelob Ultra.
Michelob Ultra, which is among the slate of brands under the Anheuser-Busch InBev umbrella, has the largest share of U.S. draft lines, according to data from Draftlines Technologies.
Corona Cero, a non-alcoholic offering launched in Europe two years ago, has been dubbed the “global beer sponsor of the Olympics” in Paris. Michelob Ultra, a low-calorie and low-carb option ...
There is a new champion of tap beer, and it is still within the Anheuser-Busch InBev family. Michelob Ultra, which is among the slate of brands under the Anheuser-Busch InBev umbrella, has the ...