March 12, 2025 – Fresh off its national broadcast debut during Super Bowl LIX, Michelob ULTRA Zero, a superior alcohol-free brew, is already hitting milestones after just two full months on shelves.

Michelob Ultra has risen to the No. 2 spot in market share in the U.S. beer market. Photo: Yuki Iwamura/Bloomberg News Beer is having a bad year.

Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance ...

Recent Nielsen data covering retail sales of beer over the last 12 weeks has indicated that Bud Light is third in the U.S. in sales, behind Constellation Brands' (STZ) Modelo and Michelob Ultra.

Based on an analysis of NielsenIQ data, the firm said Michelob Ultra accounted for 7.1% of beer dollar sales, right behind Modelo, which accounted for 9.3% of beer dollar sales in the U.S.

Michelob Ultra rose the ranks to become the second highest-selling beer by dollar sales last week, as Bud Light declined to No. 3, according to Beer Marketer's Insights.

Michelob Ultra will promote a collection of “Team ULTRA athletes” representing the United States at the 2024 Games, led by WNBA star Sabrina Ionescu, in social media content and special ...