This year's Super Bowl ad from Michelob ULTRA features international soccer star Lionel Messi alongside “Ted Lasso” actor Jason Sudeikis and Pro Football Hall of Famer Dan Marino. Be sure to ...

The ad tester said this year’s ads averaged 2.7-Stars, down from 2023’s 2.9-Star average but above the 2.3-Star average for all US ads. Brand characters outscored celebrities.

Michelob-ULTRA_ULTRA-Club_New-Members-Day_60s The spot features celebrity athletes and actors reenacting scenes from the greens of Bushwood Country Club, the fictitious course featured in the 1980 ...

Messi and Michelob Ultra scored a solid... 20 out of 59. "Superior Beach," which has over 10 million views on YouTube as of Tuesday morning, received a 5.49 average rating out of 10.

Ad tester System 1 has put ads released early by Super Bowl advertisers into testing - and leading the pack is Michelob Ultra, followed by Hellmann's and T-Mobile.

Wait, what? Spectrum Reach launched an AI tool on Wednesday that clients can use to input basic company information (name and location), select the desired tone for the commercial and choose one […] ...

The “Play for an Ultra” element brings the campaign into the real world. Thanks to a partnership with DoorDash, people will be able to gift others (like, say their 21+ pickleball opponents) a ...

Greatness recognizes greatness. From their trailer on the set of Michelob Ultra's Super Bowl LIX ad, WNBA star Sabrina Ionescu and NFL legend Randy Moss share praise for one another in exclusive ...

This year, Michelob ULTRA is getting in on the Super Bowl fun with Willem Dafoe and Catherine O’Hara. The beer company’s pricey promo has the two beloved actors stalking pickleball courts to ...

Michelob ULTRA, for instance, moved past Bud Light earlier this month to No. 2 in U.S. beer sales and market share for the first time.

From their trailer on the set of Michelob Ultra's Super Bowl LIX ad, WNBA star Sabrina Ionescu and NFL legend Randy Moss share praise for one another in exclusive interviews with PEOPLE.