The Michelin Man, the brand icon of Michelin Tires, was once an overweight, cigar-smoking beer drinker. The 115-year-old character is one of the world's oldest trademarks, and also one of its most ...
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How Michelin Tires Created The Highest Honor A Restaurant Can Haveand the books are marked with the same logo the company uses on its tires — the one with the Michelin man, of course. Read more: 3 Smarter Ways To Hack A Bag Of Ice Apart When Michelin first ...
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