Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to ...

According to Meta, 85% of shoppers actively seek out promotions and offers prior to making a purchase, which is why the company says it is starting to test “promotional ads,” a new ad format ...

Dive Brief: Meta has begun testing a new ad format called promotional ads to help consumers more easily utilize digital promotions, according to a company announcement. It also unveiled new lead ...

Dive Brief: Meta has added new lead generation ad tools, artificial intelligence-powered features and customer relationship management (CRM) partnerships across its family of apps, per details shared ...

Meta targets older users with more ads due to higher purchasing power, Barclays analysts found. Facebook's ad load is higher for users over 45, boosting ad revenue.

Meta Platforms , the parent company of Facebook and Instagram, said on Tuesday it was expanding its suite of generative AI ads products to offer tools that can automatically create variations of ...

Status update But why introduce ads now, more than a decade after Facebook bought WhatsApp? “We’ve talked for a while about how we want to build a business that doesn’t interrupt a person’s core ...

Meta’s investment in augmented reality (AR) advertising could better position the company to compete with Snap for marketers’ ad dollars, as they look for ways to reach the younger, Gen Z ...