As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns ... to fill out a form or take action may ...
Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms ... off creative fatigue. Meta is ...
Revenue reached $164.5 billion, up 22 percent from 2023, boosted by stronger advertising performance as ad prices rose 10 ...
If your form completion rate is less than 13%, but your CTR and engagement rates are high, there may be a disconnect between what's in the ad and the copy in the lead gen form. Don't discount the ...
Post suggests Meta could benefit from eCommerce sales and strength in shopping ads, as well as improving AI models for ad ...