Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

According to Meta, 85% of shoppers actively seek out promotions and offers prior to making a purchase, which is why the company says it is starting to test “promotional ads,” a new ad format ...

Meta targets older users with more ads due to higher purchasing power, Barclays analysts found. Facebook's ad load is higher for users over 45, boosting ad revenue.

Status update But why introduce ads now, more than a decade after Facebook bought WhatsApp? “We’ve talked for a while about how we want to build a business that doesn’t interrupt a person’s core ...

Dive Brief: Meta has begun testing a new ad format called promotional ads to help consumers more easily utilize digital promotions, according to a company announcement. It also unveiled new lead ...

Meta’s investment in augmented reality (AR) advertising could better position the company to compete with Snap for marketers’ ad dollars, as they look for ways to reach the younger, Gen Z ...