A cologne. A sneaker. A toy. Messi is everywhere as Inter Miami kicks off MLS playoffs. Michelle Kaufman. Tue, October 22, 2024 at 5:49 PM UTC. 6 min read.

The new cologne is available exclusively at JC Penney, with 3.4 oz. (100ml) bottle retailing for $72 (a current on-site coupon code gets you an additional 30% off at checkout).

Lionel Messi, an MLS MVP candidate, also scores in business world with new cologne, action figure, adidas sneaker with Bad Bunny and a TikTok cam as Inter Miami kicks off playoffs Friday.

Lionel Messi is leading Inter Miami CF into the 2024 MLS playoffs, but the soccer legend is also making moves off the pitch with the debut of his very first fragrance. Appropriately named “Messi ...

Rabid Lionel Messi fans probably will never get up close and personal enough to know what the soccer god smells like. Luckily, he’s come out with his own signature scent, Messi Eau de Parfum.

Now, Messi has added another option to the beverage menu. On Thursday, Inter Miami announced that Más+ by Messi, a sports drink launched by Messi, became the club’s Official Hydration Partner.

Lionel Messi’s signature sports drink Mas+ was named Inter Miami’s Official Hydration Partner on Feb. 13, 2025 as the 2025 MLS season kicks off next week.

Lionel Messi leads MLS with 20 goals and 16 assists despite playing in just 56 percent of Inter Miami games this season.

The new cologne is available exclusively at JC Penney, with 3.4 oz. (100ml) bottle retailing for $72 (a current on-site coupon code gets you an additional 30% off at checkout).

MIAMI — Get ready to see, hear, and even smell Messi Mania as Argentine icon Lionel Messi and top-seeded Inter Miami kick off the MLS playoffs at home Friday night. A cologne. A sneaker.