MERIDIAN, Miss. (WTOK) - UPDATE: All channels managed by WTOK are up and running after necessary repairs were made to the towers. Earlier: Crews at the WTOK-TV tower facility isolated the lighting ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, is available to all data scientists and marketers globally, starting Wednesday. The industry's lack of ...

Meridian integrates technical innovations to assess the indirect impact of search on marketing channels in the consumer journey. It enhances the measurement of "Reach" and "Frequency" for YouTube ...