The pill’s color Its shape Its imprint code (the text imprinted on or carved into the pill) The imprint code is the most important detail, and it’s often the only information you need to ...

Patients whose medication had changed color were 27 percent more likely not to refill it than were people whose pill color hadn't changed. More than half of patients diagnosed with epilepsy did ...

The fictional meth manufacturer isn’t the only one who understands the importance of drug color—on both sides ... famously known as “the little blue pill,” Nexium is marketed as “the ...

When identifying a pill, you should look for key features, such as the imprint code, color, or shape. These and other attributes can help you ensure that you don't mistakenly take the wrong ...

"We found that changes in pill color significantly increase the odds that patients will stop taking their drugs as prescribed." Generic medications make up more than 70 percent of all ...

Research in the journal Food Quality and Preference sheds new insight into the role of pill color and shape in influencing patient perceptions on expected ease/difficulty of swallowing ...

Read on to find out the reason behind pill bottles’ characteristic color and more interesting facts about your prescriptions. Get Reader’s Digest’s Read Up newsletter for more fun facts ...