Gen Z prefer watching live sport on the go rather than viewing it at home or in a bar – because it’s more convenient. A poll of 500 sports fans found 80% of those aged 18-26 will typically ...

Needham followed Gonzales’ solo home run with one of her own, blasting a line drive over the wall in left field at the Coppell Softball Complex for Melissa ... high school sports as a reporter ...

For my generation, Gen Z, consumption of sports through traditional channels is declining. This concerns sports executives. Without fans, sport leagues' business models don't work. But ...