IPO-hopeful Meesho, the low-cost e-commerce marketplace, has changed its logo after nearly eight years. The company has evolved from being a platform for women-centric fashion products to one that ...

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Softbank-backed e-commerce player Meesho has revealed a new brand identity as it looks to enhance its positioning as an "inclusive" and "egalitarian" platform for mass adoption. ... The company said ...

Design and brand expert Shekhar Badve, founder-director, Lokusdesign, agrees that Meesho needs a more unisex brand identity. “They should for sure make the logo universally appealing (unisex ...