Meesho’s biggest attraction for sellers and resellers is the 0% commission, which further made it hard for the company to make money on sales, and means it relies completely on ad revenue.

Meesho’s in-house logistics, cheaper ad rates, lower commissions as well as strong presence in Tier 2, Tier 3 markets are all huge draws for D2C brands, compared to Amazon, Flipkart The SoftBank ...