To Price, his museum’s logo — the two flags separated by the Rod of Asclepius, a symbol of the Greek god of medicine and healing — no longer represented the broader story of the museum’s ...

It takes years of consistent messaging and visual representation to build an effective brand. Through these efforts, the College of Medicine has successfully established the brand Drexel University ...

We’ve provided a deeper look into some of the new brand usage below. In our brand applications, we use a core-forward approach, meaning we will lead with the UAB Medicine logo and only use lockups ...