It's more of the same for the WPP Media bosses they told B&T exclusively - music to the ears of our trophy printer.

According to Gartner’s 2024 CMO Spend Survey, the average marketing budget across industries is 7.7% of total company revenue ...

The CEO said he expects the new structure to be set up by the middle of 2025. Media companies with cable TV businesses, which are no longer growth engines, are mulling ways to best manage the ...

An LLC is a hybrid business structure that limits the personal liability of its owners — called members — like a corporation but allows the profits to be taxed on either a member level or the ...