The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with ...
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...
The Media Rating Council has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV ...
Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...
"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie.
In the US, the Media Rating Council (MRC) has accredited Nielsen's 'Big Data + Panel' national TV measurement system, which ...