Digital Silk, an award-winning digital marketing agency focused on creating brand strategies, custom websites and digital ...

In both retail media and CTV today, platforms, systems and the entire industry lack standardization. Indeed, recent studies ...

Play the media budget as it lays But that’s not the case with all marketers ... Google’s DV360 adding attention as optimization signal could finally help wean buyers and platforms off bidding on ad ...

In a recent interview with Streaming Media’s Jan Ozer, Cinelytic CEO Tobias Queisser ... and provides actionable insights into casting, budget optimization, and distribution strategies. This helps ...

Today’s media planning is more dynamic and data-driven than ever, offering marketers a complex landscape of opportunities and challenges. From determining how budget impacts channel performance to ...

thus maximizing Western Union’s working media budget. Additionally, the companies have signed a supply-path optimization agreement to streamline Western Union's access to curated, premium ...

“This is not about balancing the budget,” she said in the statement ... or unbiased portrayal of current events.” “No media outlet has a constitutional right to taxpayer subsidies ...