In both retail media and CTV today, platforms, systems and the entire industry lack standardization. Indeed, recent studies ...

Making data-backed retail media decisions helps boost traffic and sales, explains Beth Mercer at Croud. So, is your retail assortment strategy as strong as it can be?

Play the media budget as it lays But that’s not the case with all marketers ... Google’s DV360 adding attention as optimization signal could finally help wean buyers and platforms off bidding on ad ...

In a recent interview with Streaming Media’s Jan Ozer, Cinelytic CEO Tobias Queisser ... and provides actionable insights into casting, budget optimization, and distribution strategies. This helps ...

thus maximizing Western Union’s working media budget. Additionally, the companies have signed a supply-path optimization agreement to streamline Western Union's access to curated, premium ...

“This is not about balancing the budget,” she said in the statement ... or unbiased portrayal of current events.” “No media outlet has a constitutional right to taxpayer subsidies ...

we at The Media Company are part of a new generation of producers who use the latest tools: forecasts, budget optimization and creative AI agents.” Ultimately, the idea behind the banner ...