As AI-driven optimization tools become more accessible, I believe that the advertisers who embrace them will gain a ...

This new fixed, all-inclusive commercial model gives self-service advertisers unlimited activation across all channels via Clinch's Flight Control platform, with complete transparency and limitless ...

In fact, Kinesso’s business model is based entirely on IPG Mediabrands’ P&L -- not on any direct fees or commissions -- so it is inherently media-neutral and its incentives are aligned 100% ...

AdTech: Meta's AI advancements redefine media planning, shifting from granular targeting to algorithm-driven creative matching. Agencies are building independent data infrastructures to counter ...

Acquisition brings proprietary media planning and analytics tools into Real Chemistry's platform – enhancing strategy, performance and measurable impact for pharma and biotech clients.

South Asian media companies are moving from data collection to intelligent activation, using first-party data to drive ...

Back in August 2021, when we last checked in with the heads of Bayer’s U.S. pharma media team, they were well on their way to building an in-house media capability and data infrastructureThey had ...

NEW YORK — Bayer has successfully improved the efficiency of its retail media advertising through an innovative partnership with Incremental, a leading provider of neutral retail media measurement, ...