South Asian media companies are moving from data collection to intelligent activation, using first-party data to drive ...

As AI-driven optimization tools become more accessible, I believe that the advertisers who embrace them will gain a ...

Back in August 2021, when we last checked in with the heads of Bayer’s U.S. pharma media team, they were well on their way to building an in-house media capability and data infrastructureThey had ...

SEGG Media Group (Nasdaq: SEGG), the global powerhouse in sports, entertainment, and gaming, today announced its first ...

Acquisition brings proprietary media planning and analytics tools into Real Chemistry's platform – enhancing strategy, performance and measurable impact for pharma and biotech clients.

In fact, Kinesso’s business model is based entirely on IPG Mediabrands’ P&L -- not on any direct fees or commissions -- so it is inherently media-neutral and its incentives are aligned 100% ...