The American Bankers Association found that 89% of the banks it surveyed feel that social media is important. But there is room for improvement in their practices. The rewards of maintaining a ...

Which, how, why, when, how much…? Kicking off our Social Media for Drummies guide, here’s your no-bull guide to the ...

Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...

The truth is that in this modern day of digital business, the question of whether or not social media followers are legitimate business assets is a popular one.

Your social media strategy should lay out which channels you intend to use and how you indent to use them to engage with your audience. Where you engage is where you will pull your information.

A Nielsen study measured average Twitter activity for new episodes of 457 English- and Spanish-language prime-time series programs. It found that eight program characteristics - whether a show was ...

What truly matters, though, is the level of engagement. Engagement encompasses comments, shares and another social media metric that often goes unnoticed: saves. Comments.

A Gleanster white paper, “ Quantifying the Value of Social Media Engagement in B2B Marketing,” indicates that top performers are twice as likely as others to use social media for both inbound ...

However, in a recent SelectMinds survey, while 72% of executives regularly use social media for recruitment and 69% for brand engagement and awareness, few can agree when it comes to evaluation best ...

April 11, 2025 Social media before bedtime wreaks havoc on our sleep – here's why screens alone aren't the main culprit Emotional engagement and the urge to check notifications make impact sleep ...

With Amazon already commanding 37.6% of the e-commerce market, this integration is a transformative shift, merging social media's discovery power with the retail giant's massive marketplace. As an ...