The NFL's critique of Nielsen's audience measurement highlights shifting dynamics in the ad-supported streaming era.

When organizations can’t see how work gets done, they struggle to scale sustainably or respond effectively to change.

Researchers Mitsuyoshi Kamba, Naoki Hara, and Kiyotaka Aikawa of the University of Tokyo have successfully demonstrated ...

Researchers find that a photon can spend a negative amount of time in an excited atomic state while passing through a cloud ...

For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in the past five years, more advertisers have been explicitly incorporating media quality into ...

Coriolis flowmeters from ABB deliver accurate measurement of coolant concentration, crucial for reliable battery performance ...

The days of NFL officials stretching the chains to measure for a first down as the crowd waits in anticipation are over — and some fans are sad to see them go. The league debuted its new virtual ...

Blood pressure levels in the body experience natural fluctuations, during different periods of the day. The body experiences ...

Now that the future of CTV has arrived, the next step for many marketers has become integrating CTV more intentionally into ...

The GW190412 merger revealed a black-hole recoil moving faster than 50 km/s. Gravitational waves allowed its 3D motion to be reconstructed. A research group led by the Instituto Galego de Física de ...

A new technique has measured boron in individual cancer cells for the first time, enabling researchers to better understand ...