McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

So yes, I made my way to my closest McDonald’s for lunch today and snagged both Snack Wrap options. The ranch version of the Snack Wrap features, you guessed it, ranch dressing atop the McCrispy ...

USA TODAY staff tried the McDonald's Snack Wrap as soon as it hit the menu on July 10 following a long hiatus. Here's what they said.

McDonald’s had long been promoting the snack wrap's return. In mid-April, the company hinted on social media that it would arrive "0x.14.2025." Before that, McDonald’s U.S. President Joe ...

USA TODAY staff tried the McDonald's Snack Wrap as soon as it hit the menu on July 10 following a long hiatus. Here's what they said.

"The McDonald’s snack wrap is everything I’ve ever dreamed of," another user said. "Snack wrap is 10/10, and I’m so, so happy my [favorite] fast food meal is back," said another X user.

Food & Drink McDonald’s Snack Wrap craze put some locations in a pickle with lettuce shortages: report By Shane Galvin Published July 18, 2025, 11:29 p.m. ET ...

The most common ways Snack Wrap buyers learned about the product was from the McDonald’s app (32 percent), followed by having had it back when it was originally available (26 percent), online ...

USA TODAY staff tried the McDonald's Snack Wrap as soon as it hit the menu on July 10 following a long hiatus. Here's what they said.