The McDonald's 'golden arches' emblem is one of the most distinctive logos in the world. It has been used since 1961 - but people are only just learning the psychology behind the iconic colours ...

McDonald’s may have been born in the abundant order of sunny, postwar California and earned its status as an emblem of American soft power. But its stateside flagships have been tragically and ...

McDonald's long reputation as an emblem of American fast-food culture began with its establishment as a chain in 1954. Its high-profile presence globally -- McDonald's now boasts restaurants in ...