Harley-Davidson "built" its brand and added billions in value on backs of biker gangs, say longtime club members — and the latest "woke" moves by the company are a new angle of discontent.

Harley-Davidson is facing a Bud Light-level backlash at the Sturgis Motorcycle Rally in South Dakota, the world's largest gathering of bikers, over concerns the company has gone woke.

Harley-Davidson released a statement on Monday renouncing DEI and other controversial company initiatives in the wake of social-media outrage and withering pressure from longtime loyal bikers.

Harley-Davidson became the latest major brand to face backlash over its diversity, equity, and inclusion (DEI) initiatives — with a conservative online influencer calling for a boycott of the ...

Tractor Supply Co. John Deere. Now Harley-Davidson. Harley-Davidson said Monday that it’s ending diversity and other progressive initiatives at the company. Harley-Davidson is the latest major ...

Harley-Davidson has recalled over 40,000 motorcycles that are at risk of losing driving power due to an electric short. Top Trump officials' stock sales clustered before tariff news.

Harley-Davidson on Monday said it is ditching some of its diversity, equity and inclusion (DEI) goals, a move that comes after it faced pressure from anti-diversity critics on social media.

Harley-Davidson says a transformation of the company is expected to deliver $457 million in productivity savings by 2026. The company strongly opposes H Partners’ campaign to oust Linebarger ...

After five years as Harley-Davidson CEO, former Puma turnaround mastermind Jochen Zeitz has announced he is stepping down as soon as The Motor Company can find a suitable replacement. The bar and ...

A Harley-Davidson shareholder wants the motorcycle company's CEO, Jochen Zeitz, and two other board members removed. The shareholder is pushing for other Harley shareholders to vote "withhold" on ...

Harley-Davidson reported a $133 million profit but withdrew its 2025 outlook due to economic uncertainty. Motorcycle sales slumped, particularly in North America, amid inflation and tariff concerns.