A post shared by Maybelline New York (@maybelline) on May 29, 2017 at 8:47am PDT Maybelline's Fit Me! Matte + Poreless Foundation is a cult favorite for multiple reasons.

This is not a drill. Maybelline just expanded its Instant Age Rewind Concealer shades — and if you're a woman of color, the news is a very big deal. The dream of finding that match-made-in ...

Originally available in 20 shades, Maybelline has increased their Fit Me line to include 35 shades of foundation, as well as expanding their Fit Me Concealer range from 4 shades to 12.

After all, the name of the foundation is Fit Me. Maybelline Fit Me Foundation, $8, Walgreens In the post to the brand's social media, fans can see just how extensive the expansion is.

Maybelline Fit Me Concealer, currently on sale for £5.59, has been going down a storm with shoppers recently. The creamy liquid cover-up comes in nine shades and claims to stay looking fresh and ...

Maybelline New York Fit Me! Concealer ($7) With over 74,000 reviews and a 4.4 rating, this concealer is a fan favorite. It's oil-free and great for acne-prone skin, thanks to its lightweight ...

The Maybelline Fit Me! Full Coverage Concealer, £5 here (was £6.06), is available in 14 different shades which suit a wide range of skin tones, and has a blendable, breathable formula and a dewy ...

Today, their US website boasts a total of 12 hues. The new shades include Ivory, Sand, Golden, Caramel, Tan, and Hazelnut.