In that sense, it’s so much that this is a smart decision, although the company’s streaming service should obviously be called HBO Max. It’s just that it should have always been called that.

He has written news, reviews, and more as a tech journalist since 2020. Max, formerly HBO Max, is now HBO Max again. Warner Bros. Discovery announced the change today, rolling back one of the ...

The streaming service formerly known as HBO Max will once again be called HBO Max. Warner Bros. Discovery (WBD) announced Wednesday that it will soon put the "HBO" back in the name, two years ...

Discovery dropped the “HBO” from HBO Max. The short version: it was too limiting, Max is the streaming home to more than just prestige TV, etc, etc. Well, now HBO Max is back — albeit in an ...

The Pro Max’s claim to the crown will, more than ever before, find itself hotly contested. If someone wants to buy the ‘best’ iPhone today, the choice is fairly straightforward. iPhone 16 ...

A hands-on video of an iPhone 17 Pro Max dummy unit suggests this year's phone is going to be thicker. • Apple is looking at iPhone 17 price increases. • The design of the iPhone 17 Pro Max is ...

It’s hard to beat the AirPods Max. They’re elite in terms of sound quality and the effectiveness of their ANC and transparency modes. Throw in how well they work with all your Apple devices, and ...

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max. The decision was announced Wednesday by Warner Bros. Discovery during a ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's rebranding to Max, Warner Bros. Discovery announced during a media ...

Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years ...