We may earn a commission when you click links to retailers and purchase goods. More info. When tomorrow arrives and you decide it’s time to find a new show or movie to watch on HBO Max, you may notice ...

Warner Bros. Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist ...

You are reading an exclusive WrapPRO article for free. Want to level up your entertainment career? Subscribe to WrapPRO. HBO Max’s rebranding to just Max is here, and with it, an overhauled streaming ...

One shocking discovery all the biggest streaming services have made in the past few years is that while consumers don't like paying for cable, they do like live TV. It's one of the reasons that free, ...

According to the company, the problem with HBO Max was the HBO part. There is an important lesson here, which is that your brand is not what you call your streaming service. Your brand is the way your ...

HBO Max has about two weeks left to live before Warner Bros. Discovery Red-Weddings it, toppling it from its Iron Throne and replacing the service with Max—just Max, thank you very much—a shorter, but ...

The headline of Warner Bros. Discovery’s earnings call was something a lot of people were anxious about: HBO Max and Discovery+ are merging into a new service. The company will roll out this new ...

Rolling any new app out to millions of users at a time can be hairy, especially when the app’s been teased for the better part of a year. Today, HBO Max became Max, and lots of people are vocally ...