Spring Festival to enjoy cherry blossom viewing at Matsuyama Castle. The highlight of this festival is Daimyo & Musha Gyoretsu (a procession of a feudal lord & Samurai warriors). Many more events ...

Shiroyama Park, located in Matsuyama City, adorns about 500 cherry trees. With Matsuyama Castle in the backdrop, the destination is celebrated as one of Japan's top 100 cherry blossom spots.