As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results.

Gen Z's buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a ...

The study also could add fuel to a fraught and long-standing debate about whether mass lead poisoning could have contributed to the fall of the Roman Empire. “Ancient texts and archaeological ...

No wonder lead generation is always top of mind for B2B marketers. Although there are a lot of lead generation tactics, marketers need to consider industry trends and the ideal target audience for ...