During Prohibition, Martini & Rossi launched its first non-alcoholic vermouths. Now "a heightened desire for mindful cocktails" has led to modern-day equivalents.

In 1974, Count Gregorio Rossi di Montelera of Martini & Rossi worked with Porsche to build a road-legal 917 that he drove the following year from Stuttgart to Paris on public roads.

From there, most classic martini recipes will call for a 2:1 or 3:1 vodka to vermouth ratio, a quick 30-second stir in your mixing glass with a large ice cube, and then strain into your martini glass.