The appeal and success of the Marlboro Man cigarette ad campaigns spanned decades. Philip Morris understood that The West as a cultural backdrop, held great appeal to Americans. By tapping into ...

Over the years, Madison Avenue has used Montana as a backdrop in some of the Marlboro Man cigarette ads depicting rugged cowboys puffing on cigarettes while riding a fence line. Dr. Richard Sargent of ...

Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.2: Posters In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the ...