you will now be able to push this data there for more advanced reporting than what’s natively available in Marketo Engage. Dig deeper: CRM and marketing automation: The challenges and benefits ...

based Marketo. Adobe plans to acquire Marketo ... The result will be an unprecedented level of marketing engagement, automation, and attribution power," he wrote. After the acquisition closes ...

engagement, analysis, and conversion methods while also learning about the role technology plays in achieving all that. This nine-part, hundred-page guide from Marketo covers numerous topics, ...

Vidyard, a provider of video messaging for sales teams, today launched Video Sales Agent, an agentic artificial intelligence solution that automatically creates and distributes personalized video ...