Successfully marketing your business is a challenge regardless of economic uncertainty. But when its overall performance doesn’t look like it’s going to trend upward, this uncertainty can make ...

Raja Walia is the Founder and CEO of GNW Consulting.

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

There are six key steps to creating a successful small business, and only one of them is actually running it. Here's how to get ready to launch.

Creating a business plan is an important step for outlining your business goals. It also includes your product description, target market, and financial projections, among other core components.

Here are the marketing trends for 2025 that can help your business get ahead of the curve.. Marketing Trend: Demand for Emotional Depth. Consumers crave authentic connection and community, not ...

Here are 25 remote business ideas will transform your career. You can start any of these small businesses for less than ...

For business leaders, it’s also the perfect opportunity to slow down and connect with customers on a different level — as well as remind them why they love your products or services.

Assess your marketing budget: Your budget plays a pivotal role in selecting a marketing company. Companies can spend anywhere from 1% to 40% of their gross revenue on marketing.

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

When discrepancies arise, ask the applicant to explain. Evaluating their reaction may offer insight into how they can handle ...

Fact checked by Vikki Velasquez Business books can teach you how to write a plan, develop a marketing strategy, and pitch to investors. What they don’t prepare you for is the emotional reality of ...