An example can help illustrate this: Let's say you pay new customers $10 as an incentive to come into your business. This may seem like a failed plan at first, as you would prefer the customer to ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

Dear students, here is the rough break down of what I will be expecting from your final project presentation. From giving the ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Fact checked by Vikki Velasquez Business books can teach you how to write a plan, develop a marketing strategy, and pitch to investors. What they don’t prepare you for is the emotional reality of ...

Successfully marketing your business is a challenge regardless of economic uncertainty. But when its overall performance doesn’t look like it’s going to trend upward, this uncertainty can make ...

Use the tools available to your business in a way that makes sense for your industry and can boost ROI. Trends are only suggestive, and each wave of change can impact individual spaces differently.

Start marketing your business; 1. Don't let the unknown stop you. When you're just starting out with your small business, you're going to have a lot of questions.

There are six key steps to creating a successful small business, and only one of them is actually running it. Here's how to get ready to launch.

Assess your marketing budget: Your budget plays a pivotal role in selecting a marketing company. Companies can spend anywhere from 1% to 40% of their gross revenue on marketing.