Americans over 60 are influencing younger consumers and unifying families. It’s time marketers tapped consciously into this ...

Marketing Tools Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, ...

While unifying your CRM and marketing automation tools can lead to centralized data and easy access, it can also mean accidental duplicate tasks, such as entering a customer’s information twice.

Devising an effective text message marketing campaign means making use of the right tools. We chose the best text message marketing software that gives businesses a competitive advantage when ...

Discover the best marketing project management software for 2024. Explore features, pricing, and pros and cons to find the ideal solution.

As a CMO, I am continually on the lookout for the best new marketing tools that will deliver value to our business. More and more, I am looking to get a better, more complete view of the customer ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s of marketing: product, price, place and promotion. Product: In retail ...

Instead, what has emerged are ‘Frankenstack’ tools. CIO.com talks to marketing tech expert Scott Brinker about the challenges that lie ahead. Credit: Thinkstock When marketers go it alone ...

Measuring small business marketing success doesn’t need to be difficult or expensive, and small businesses should not despair. There are all sorts of smart, low-cost tools available for ...