Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...

Which, how, why, when, how much…? Kicking off our Social Media for Drummies guide, here’s your no-bull guide to the ...

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

Unlock the secrets of social media in 2024. Get expert insights on AI trends, how to gain powerful business growth, and more.

Social Media Marketing: A Complete Strategy Guide; Featured Image: Master1305/Shutterstock. Category Social Media Content Marketing Content Strategy. Read Full Bio Annabelle Nyst ...

Forty percent are using social media “storefronts” or “shops” to sell directly to consumers. Only 71% of respondents were using Instagram, and 69% were using YouTube. More than half (58%) of the SMBs ...

A step-by-step guide in implementing AI marketing strategy in your organization. 1. Define Marketing Goals and KPIs. Clearly outline marketing objectives that AI will support, such as lead ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously didn’t use advertising until it started dabbling in it in 2023 ...