MARKETING Assemble “cleaning kits” for your young patients. Include cleaner, cloth and membership card to the Secret 4 Eyes ...

In Marketing Mixology, Ambi distills over four decades of hands-on experience into a crisp and compelling framework focused ...

As the global higher education sector becomes increasingly marketised, the African university system finds itself at a crossroads.Dwindling public funding, growing student populations, intensified ...

Professor Philip Kotler, fondly known as the Father of Modern Marketing, is a living legend. Not only is he the founder of ...