The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Sometimes referred to as the marketing mix, the four Ps help guide businesses in the ...

Enhance their brand image Devise marketing mix strategy About Quantzig Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India.

Digital marketing has been around in full force for about 20 years but has evolved since the rise of social media. It includes posting and responding to customers on social media, using delivery ...

A few key inputs include: · Publishing a new marketing strategy, (also called the Army Marketing Implementation Plan), which radically alters how the Army approaches marketing.

The first step in controlling your marketing strategy is clarifying your goals. Instead of vague objectives like “more leads,” define specific targets: “attract 20 new clients monthly” or ...

6. Targeted Long-Form Content Once your content strategy and guidelines are in place and your website is optimized for your specific marketing strategy, your brand is ready to start publishing ...

Marketing Letters, Vol. 31, No. 2/3, Special Issue: Lehmannfest honoring Don Lehmann’s 50 years at Columbia Business School (September 2020), pp. 163-174 (12 pages) This article provides a high-level ...

SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.

Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn by Fernando Mendez COVID-19 has reshaped the world—and our economy—in fundamental ways. Business leaders and marketers ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...

That approach, which relies on a commitment to brand equity marketing and marketing mix modeling (MMM), was the subject of Jensen’s keynote presentation during the eTail Palm Springs conference on Feb ...