The most sophisticated martech stack can't save the wrong strategy. Real impact in marketing comes from getting the basics ...

The digital marketing industry is constantly changing, and if you feel like you’re being challenged to do more with less, you’re not alone. Marketers need tools more than ever to automate repetitive ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More Using artificial intelligence (AI) in content marketing can ...

After a few years of testing, failures, successes and learning, here are five expectations I’d set with executives around AI.

AI decisioning enables real-time, hyper-personalized marketing. With clean data and smart pilots, marketers can lead the next ...

AI tools like ChatGPT and Perplexity are replacing Google search as the new front door to commerce, forcing brands to ...

In today's online world, digital marketing is essential and is an effective way to promote your business online. No matter your company size, it's one of the best ways to grow your business, and you ...