Digital FOMO is rampant, and so tactics supersede strategy. And the most ... and Informed) matrix that establishes clear roles and responsibilities for all aspects of your digital marketing efforts; ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products ... Essentially, you place all your products and services into a 2 x 2 matrix ...

Now picture a revamped marketing strategy that homes in on local relevance, sparking a major turnaround—suddenly, sales are soaring! Or consider a tech company facing a PR nightmare. Thanks to ...