LLMs offer significant efficiency and effectiveness gains in the marketing research process for both qualitative and quantitative research. Home Article Highlight | 14-Jan-2025 ...

The global demand for healthy, sustainable, and protein-rich foods has driven increased interest in the development of ...

Many scientists fear the Trump administration’s new standard means putting political appointees in charge, which could undercut independent research.

To explore budget plans for 2024, we asked respondents whether they have knowledge of their organization's budget/budgeting process for content marketing. Then, we asked follow-up questions to the 55% ...

Are you measuring the impact of your current calf management decisions? And assessing the potential added value of ...

Many companies find that using a marketing agency makes the process easier. Learn more about outsourcing for your business . Max Freedman contributed to the writing and reporting in this article.

While content has always been an important part of a strong marketing strategy, it became invaluable during the pandemic. Amidst stay-at-home orders and canceled events, B2B buyers became reliant on ...

Structured Research-Based Activities; Students often see research as an abstract process—something academics do in isolation. To demystify research and encourage active engagement, short, structured ...

Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. The study, in the ...