The goal of a marketing research strategy is to effectively find a way to solve customers' problems in a way that is still profitable. That is why marketing research is crucial not only for the ...

The Boulder Summer Conference showcases cutting-edge research through a mix of plenary sessions, poster presentations, and ample opportunities for informal interaction among attendees. Plenary ...

Print your poster on campus. For best results, print your research poster through University Print Services. This is UB's preferred, on-campus vendor with lower costs than outside vendors and an ...

The two companies will present a joint poster highlighting this ... now available for use in commercial, research and pharma applications.” The joint marketing initiative will leverage both ...

In a groundbreaking shift for the marketing world ... “why” yet avoid asking the question directly when they execute research studies. They often give participants a set of choices that ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies.

Andre Martin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Learn from world-class global marketing faculty and top practitioners Study real-world problems and work directly with top brands to create lasting impact Engage with inspiring guest speakers and ...