Marketers beware, this might hurt: Using ROI to gauge impact can severely distort the true value marketing is delivering for your organization. Oh-Oh! Sure, it’s hard to have a marketing ...

Public relations (PR) and marketing — two sides of the same coin, yet each plays a unique role in how businesses connect with their audience. While PR focuses on shaping a positive public image ...

Measuring marketing ROI in the right way means your marketing can be as dynamic as your market is. Dynamic — and effective. Ultimately, tracking the right metrics, in the right way (and ...

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to ...

The biggest questions companies have about their marketing campaigns entail what return on investment (ROI) they're getting for the money they spend. In this article, we’ll look at a few ...

Influencer Intelligence’s latest report, Influencer Marketing 2020, reveals 84% of marketers feel proving the ROI of influencer marketing is a challenge. As investment continues to rise, it’s ...

Search Engine Land » SEO » ROI-driven content marketing: Aligning strategies with revenue goals Chat with SearchBot Please note that your conversations will be recorded. In the cut-throat world ...

Every growth leader in the wealth management industry wants the same thing – a clear return on investment from your marketing programs. But getting visibility to that ROI requires more than just ...

With 66% of consumers preferring personalized content and the average ROI on email personalization being an incredible 122%, the potency of AI in transforming marketing ROI is not just a vision ...