Before you can decipher your B2B influencer marketing campaign's ROI, you must know how much of what you make is profit. If you sell a physical product to businesses, how much are the raw material, ...

One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. If you are going to take this challenge on, the key formula you will need to know is the ...

Less than that, and you're spending too much on acquisition; more than that, and you could safely spend more on your content marketing to help your business grow faster. So, a lifetime value of $200 ...

Our new guide, 3 Proven Strategies to Unlock 3x ROI with B2B Content Marketing, breaks down the core elements of an effective content marketing approach. Download this free resource to get expert ...