Public relations (PR) and marketing — two sides of the same coin, yet each plays a unique role in how businesses connect with their audience. While PR focuses on shaping a positive public image ...

The biggest questions companies have about their marketing campaigns entail what return on investment (ROI) they're getting for the money they spend. In this article, we’ll look at a few ...

Marketers beware, this might hurt: Using ROI to gauge impact can severely distort the true value marketing is delivering for your organization. Oh-Oh! Sure, it’s hard to have a marketing ...

Measuring marketing ROI in the right way means your marketing can be as dynamic as your market is. Dynamic — and effective. Ultimately, tracking the right metrics, in the right way (and ...

But how do they do it? The answer starts and ends with their ability to demonstrate a significant, positive return on investment (ROI) in the marketing department. To truly cement their position in ...

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to ...

Search Engine Land » SEO » ROI-driven content marketing: Aligning strategies with revenue goals Chat with SearchBot Please note that your conversations will be recorded. In the cut-throat world ...

With 66% of consumers preferring personalized content and the average ROI on email personalization being an incredible 122%, the potency of AI in transforming marketing ROI is not just a vision ...

Stoodley admits that while sales would be the dream ROI for influencer marketing, the brand only really sees a massive uplift in sales when its products are featured by big hitters like beauty vlogger ...