Marketing professionals may find it difficult to measure the success of a campaign. Leading up to the release of the movie “Deadpool,” the Marvel character was issued a Tinder profile.

The main drawback with direct marketing is the profile-raising and image-building that comes with a third party accrediting your brand. A sponsored article, say, in The New York Times can cost a ...

To measure Terence Reilly’s effectiveness as a marketing guru ... The location offers an in-person population sample. If a significant number of travelers are willing to wear a product in ...

As the Chief Marketing Officer for Anywhere Brands, Amory Wooden oversees the marketing efforts of CENTURY 21, Better Homes and Gardens Real Estate and ERA Real Estate. She is responsible for ...

As Chief Marketing Officer of Newrez, Matt Cluney is dedicated to championing homeowners’ needs — driving impactful brand marketing strategies and fostering a culture of innovation and ...